Tips on how to thrive your business during Lockdown!

If you’re like many other business owners who are facing major setback in business revenue due to this coronavirus pandemic situation. According to a SHRM study, 62% of small businesses say they have experienced a decrease in revenue since the start of Covid-19. To deal with this change in cash flow, you may find yourself having to change up other processes for the time being, such as your marketing strategies & focus on other sectors that are having increasing trend.

1. Be adaptable and innovative in your industry, many business owners have realized the increasing & alteration in trend for cleaning sector & have undergone infection control and COVID safety training & invested in good antiviral fogging equipment. Emerge with new services to meet the change in needs of existing and potential clientele.
   
   
2. Promote your business via Social Media Platforms like Facebook, Instagram, and YouTube stay connected with your customers in every possible way to reassure that you’re there in the market with you products. Build a showcase of your products and promote via various online strategies in terms of video on social media platforms & send them regular updates going on in your business.
   
   
3. Get creative- With marketing start a unique way to grab more customers towards you brand, like DIY kits and care package to get customers flying to your doors. Also offer your clients virtual options like online classes, meetings & showcases.
   
   
4. Collaborate! Find similar business like yours or professionals who can bring more benefit and value to your business, you can split the cost and workload on a master class or online workshop this way it can grow your client base and save time and money.
   
   
5. Build more relationships virtually & double down on your social networking – According to Statista, we have seen a 21% increase in people spending more time on social media (e.g., Facebook, Instagram). Regularly keep an update through these platforms to see what all is trending and use this information for your business on your stories.
   
   
6. Strong Online Presence – With the coronavirus in full swing and more and more people hopping on the online bandwagon, there’s no better time to work on your business’s online presence. Having a strong online presence can help you build your brand and gain credibility to attract new customers. Plus, it makes your business more readily accessible to customers so they can find out more information about what your business has to offer.
   
   

Source : Forbes , Forbes