There are numerous aspects by which new startups can achieve their company branding but there are foremost 3 basics for startups to focus for branding. One of the most crucial step when starting a new company is branding and major factor which lies here is how to define your Brand. • They make a strong first impression about your brand – Logo adds a value to your brand and is a way to promote your brand idea strongly to the audience about what your entire brand is about. • Websites increase visibility – People who search about your business are able to find you, if your website has been SEO optimized which means you will be visible more online and that will lead to more sales, customer base and business. Nearly everything about your business can contribute to your brand—from the colors used in your marketing materials to your mission statement and values you strive to practice every day. Once you start thinking of your business as a brand, you can shape how customers perceive it, and these three elements will help get you there. Source – Forbes
Three vital elements ruling branding & key for building a startup brand are:
1. Logo– A logo is a symbol that is created by an organization & identifies its services. Various iconic logos are like Nike, Coco Cola, Lays like these are instantly recognizable by customers. But beyond recognition there are several other factors that are determined with you Brand logo:
• A logo conveys company’s personality – For all logo designs they have something to say like FedEx logo, for example, you’ll notice a subtle arrow design between “E” & “X”. This optical illusion suggests that company is known for its speed and accuracy.
• Provides credibility – Customers build their trust with different logos and get connected with the Brand by their logo. For example, the apple found on Apple products is a reminder that you’re not only purchasing an authentic Apple product, but that there is a team of experts who can help you out if anything should negatively impact the product.
2. Website– Having a website particularly in Covid-19 has plenty of positive aspects for your company and has long term effects on small businesses.
• Customers get in touch with your business online- Through your website customers can contact you via mail or call or other ways like customers form which they can submit and get in touch with your company.
• Websites show offerings- Whatever services you have or products you are selling all those products can be displayed in your website and customers can also buy them if you get an ecommerce portal created. Website creates a easier way for customers to reach you and have a look at your services or products easily. This gives your brand more credibility and shows off the recognition and trust you have with the media and consumers.
3. Domain Name – A domain name is a component of the URL used to access any website. Like www.mybusiness.com this is a domain name. Choosing the best domain name that suits your business ties back with your brand. If it is possible choose a domain name that matches your business name. There are various business who rather choose a domain name that is rich in SEO optimized keywords. But you must keep in mind that a domain name should be short, memorable, and easy to pronounce by your customer base. Also it is great option to get a .com domain name while there are other popular options as well.