5 key tips for choosing the perfect Domain Name

Choosing the right Domain name for your business is equally important as having the right website design. There are a few important factors that you need to take into account while looking for a domain name.
Below are the 5 key tips you need to know to make sure that you get the perfect domain name for your business.

1) Should be Brandable – The domain name is like the face of your business in the form of a URL so it should sound like a brand. You need to make sure the domain name you choose is simple and memorable. Try avoiding any special characters like hyphens, numbers, etc. so it does not sound strange and complex. Examples of good domain names are apple.com, adidas.com, etc.

2) Simple and Short – Another important aspect while finalizing a domain name is its length. Try to keep it short but not too short. It should be easy to understand and should be unforgettable. One way of doing it is to have an abbreviation like WWE.com which stands for World wrestling entertainment, but it depends on whether your business is mentioned by initials.

3) Preference is .com – One of the most popular and easy to remember domain is .com and most websites are using .com these days. Try to go for a .com domain but if you can’t get it, try for similar domains like “.co” or “.org”. You can also opt for country-specific domains like “.au” or “.ca” if you are planning to carry out the business within a specific country/region.

4) Sensible keywords – Another key point is to choose the keyword wisely as that can help improve your ranking on Google. Try to avoid having the lookalike keyword domain like very generic key phrases as Google can recognize them as spam and of low quality which can reduce the effect of the SEO and impacts your brand online.

5) Avoid trademark breach – Make sure your domain name must be unique. It should not resemble or get easily confused with the name of any other business or website. Do check for any trademark violations before you buy any domain or else you can get sued and forced to give up the domain. Also, picking up a domain name similar to any other existing business can confuse the search engine as well and can have a negative impact on your online ranking on Google.